Execution is (almost) Everything

“If more information was the answer, we would all be
billionaires with perfect abs!”

– Derek Sivers


Derek Sivers is one of my favourite sources of wisdom because of his uncanny ability to communicate complex concepts in easy to understand words and numbers. So it is with his explanation that the importance of ideas is valuable only if they are coupled with proper execution. Although this is especially true for business or investment opportunities, I believe it is an excellent concept to have in mind when thoughtfully considering any idea.

Ideas are just a multiplier of execution

It’s so funny when I hear people being so protective of ideas. People who want me to sign an NDA (non-disclosure agreement) to tell me the simplest idea.

To me, ideas are worth nothing unless executed. They are just a multiplier. Execution is worth millions.



To make a business, you need to multiply the two.

The most brilliant idea, with no execution, is worth $20.

The most brilliant idea takes great execution to be worth $20,000,000.

That’s why I don’t want to hear people’s ideas.

I’m not interested until I see their execution.

Keith N. Thomson

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